A website's advert has been banned by the ASA for advertising unlimited driving theory tests for £31, when it charges almost double the price
Learner drivers are being misled by online adverts, the ASA has ruled Photo: PA
An internet advert claiming to offer unlimited driving theory retests for £31 has been banned by the Advertising Standards Authority for its misleading information, as the actual cost was £59.50.
A Google sponsored search result for the website www.book-your-theory-test.co.uk stated: "£31 Book Your Driving Theory Test Unlimited Retests Until You Pass!".
However, the Driving Standards Agency challenged the advert for its misleading information as the advertiser charged £59.50 for "unlimited retests", as well as a compulsory booking fee of £8.50.
The complaint was upheld by the ASA after it agreed that the advert was misleading for its claims that its theory test cost £31, when in fact it charged a minimum of £39.50 because of the compulsory booking fee - and this should have been included in the headline price, the authority said.
Furthermore, the "unlimited retests" claim was made next to the price of £31 under the Google sponsored search advert, yet a consumer has to pay £59.50 to receive unlimited retests, and this was only made clear on the website itself.
That is really a good news, such adverts needs to be ban and strict action should be taken against companies publishing such ads.
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